Amusement Park Promotion Essay Example | Topics and Well Written Essays - 500 words

Amusement Park Promotion - Essay ExampleYou admit what you are doing, but nobody else does (as cited in Huddle, 2011, p.2). In this respect, the work of marketing department plays one of the most important roles in the future performance of some(prenominal) company, influencing on its profitability and prosperity. To satisfy the requirements of leadership, concerning season ticket holders of amusement park, it is imperative to implement the most effective instruments of promotion policy that is directed to give customers in full information about operate and persuade potential consumers to purchase them. Therefore the main goal of promotion is to raise demand for parks services and convert occasional visitors to constant clients. Analyzing effectiveness and costs of all types of promotion, it is recommended to use advertising and sales promotion methods. First of all, it is important to influence on customers purpose to choose amusement park with a help of flexible policy of dis counts. It may be useful to reduce the price of season ticket much(prenominal) way that buying occasional ticket will be less economic for visitors.